The identity design of Antara was done during an internship with Antara under the guidance of Sudebi Thakurata and Aparna Banerjee. Their blog defines Antara as, ” a space that is crafting experiences of learning from a variety of ‘signature pedagogies’. We are a team of artists, art practitioners, designers, educators, business re-engineering experts and corporate leaders who have come together to develop innovative approaches to learning, training and development, design-based innovation, documentation, planning and management. Antara is a not-for profit trust that serves team members who are part of the collective, and the community which it is located in, by providing a platform for learning, research, production and collaboration.”
I started redesigning Antara’s visual identity by studying the existing logo and the perception that people had about it. Then, I went ahead and made a list of words that Antara actually stands for and tried to get those in the new logo.
Interiority, learning space, experience, growth, engagement, transformation, creative freedom and performative practices were few of the keywords I focused on.