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Puppy’s Visual Merchandise

This series of 6 mixed media illustrations have been made for Puppy’s Ice cream (Madurai), during a month long internship with VIAMEDIA (Coimbatore) under the guidance of Archana Devdas. A combination of lively watercolors and bold digital elements have been used to capture the mood and taste of the wide product range. Keeping “Love in every scoop” in mind, the products were personified, along with some humor and the characters were made relatable. The over-arching theme of love, celebration and fun is strongly present in all the frames. These artworks are designed to not only tempt the customers but can also serve as a conversation starter. Typography has been used playfully and interestingly to compliment the illustrations. The color palette for each frame has been carefully and thoughtfully picked to not only make it visually appealing but to also tempt one’s taste buds.

Initial Sketches

Initial Sketches

 

The fluidity and versatility of watercolors makes it uniquely suited to capturing different moods. Watercolors are full of life and very colorful. It not only adds a sense of artistry to a space but also makes it feel warm and homely. As application of watercolors is a hand crafted technique, it is very personal. The frames are thus created using watercolors as a primary medium with few digital elements to fit perfectly with our modern world. These frames are designed to transform the complete experience of a space by adding beauty and life.

paint (3)

Totally Nuts | WIP

 

Shake It | WIP

Shake It | WIP

 

Fruits Punch

Fruits Punch | WIP

 

 

Death by Chocolat.

Death by Chocolat. features popsicles madly in love with chocolate, happily jumping in a sea of rich chocolate.

Cool Pops

Cool Pops is the cool dude. He is full of life and extremely fun. The irresistible blueberry popsicle has been personified using props like funky shades, sports shoes, black hat and a signature mustache.

Fruit Punch

Fruit Punch is symbolic of a group of friends having fun. The vibrant, healthy and colorful relationship has been portrayed with the help of an interaction between 5 different fruits.

Totally Nuts

Totally Nuts has a fun and wacky sundae with lots of nuts on it. Celebration and craziness are the key themes.

Shake it

Shake It has exploding and joyfully dancing strawberries in a strawberry milkshake which is not only nutritious but also energetic.

Softie Twirl

Softie Twirl is a playful and attractive softie who is twirling around ribbons. The softie is enjoying the soft spin and is in a celebratory mood.

 

 

Death by Chocolat.

Death by Chocolat.

 

Totally Nuts!

Totally Nuts!

 

Shake It Fb Mock-up

Shake it

 

Posters on wall

Artworks

 

Puppy's Visual Merchandise

Puppy’s Visual Merchandise

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