Sky Bet by bettingy.com

Veins – Mundane Object Branding

I have always been interested in the patterns that electric transmission wires create and the way they connect. They are just everywhere! I decided to brand them Veins… Veins of the City. I didn’t see them only as communication lines or something that connects but also as a reflection of our everyday lives.¬†Veins branding was done for a course at Srishti Institute¬†of Art, Design and Technology.

Veins visual identity is not just a logo. It includes a set of different visual elements that succeeds in imparting the brand a distinctive as well as unique look and feel. These elements when used appropriately helps in instantly recognizing the brand. Photography has been primarily used in this project.

 

Veins Logo

Veins Logo

 

Preferred Sizes Veins

Veins Logo Isolation Area

Veins Typography

Veins Colour Palette

 

 

Veins Branding Manual

Branding Manual

 

Veins Branding Manual

 

Veins Branding Manual

 

POSTCARDS

A set of 8 postcards were designed.

 

Postcard | 1

Postcard | 1

 

Postcard | 2

Postcard | 2

 

Postcard | 3

Postcard | 3

 

Postcard | 4

Postcard | 4

 

Veins Postcards

Postcard Set

 

A2 POSTERS:

 

Veins Poster

Poster | 1

 

Veins Poster

Poster | 2

 

Veins Poster

Poster | 3

 

NOTEBOOK:

 

Veins Notebook

 

LAMP:

 

 

Veins Lamp

 

Veins

Veins

Related Works

Leave a Comment!

Your email address will not be published. Required fields are marked *