The identity design of Antara was done during an internship with Antara under the guidance of Sudebi Thakurata and Aparna Banerjee. Their blog defines Antara as, ” a space that is crafting experiences of learning from a variety of ‘signature pedagogies’. We are a team of artists, art practitioners, designers, educators, business re-engineering experts and corporate leaders who have come together to develop innovative approaches to learning, training and development, design-based innovation, documentation, planning and management. Antara is a not-for profit trust that serves team members who are part of the collective, and the community which it is located in, by providing a platform for learning, research, production and collaboration.”
I started redesigning Antara’s visual identity by studying the existing logo and the perception that people had about it. Then, I went ahead and made a list of words that Antara actually stands for and tried to get those in the new logo.
![Initial Logo](https://nandinibhotika.com/wp-content/uploads/2016/07/color-palette-03.jpg)
Antara’s Old Logo (Classical Music – Women – Identity – Culture – Indian)
Interiority, learning space, experience, growth, engagement, transformation, creative freedom and performative practices were few of the keywords I focused on.
![First Iteration](https://nandinibhotika.com/wp-content/uploads/2016/07/color-palette-02.jpg)
The form is organic and flowy to capture movement. The v has been modified to show two human forms (suggestive) and their interaction. The “.” on top of v has been added because that is how the first letter of the Antara is complete in Hindi.
![Visiting Card Iteration](https://nandinibhotika.com/wp-content/uploads/2015/10/antara-3.5x2.5inches-card-iteration.jpg)
Visiting Card Iteration
![Visiting Card](https://nandinibhotika.com/wp-content/uploads/2015/10/antara-3.5x2.5inches-card-mockup.jpg)
Visiting Card
![Letterhead Iteration](https://nandinibhotika.com/wp-content/uploads/2015/10/letterhead-iteration.jpg)
Letterhead Iteration
![Final Letterhead](https://nandinibhotika.com/wp-content/uploads/2015/10/letterhead-final.jpg)
Final Letterhead
![Poster Template (Learn + Research)](https://nandinibhotika.com/wp-content/uploads/2015/10/poster2.jpg)
Poster Template (Learn + Research)
![Poster Template (Learn)](https://nandinibhotika.com/wp-content/uploads/2015/10/poster_mockup_MD.jpg)
Poster Template (Learn)
![Poster Template for Collaborative Events](https://nandinibhotika.com/wp-content/uploads/2015/10/poster.jpg)
Poster Template for Collaborative Events
![Odissi Classes Poster](https://nandinibhotika.com/wp-content/uploads/2015/10/Newspaper.jpg)
Odissi Classes Poster
![Antara Communication Materials](https://nandinibhotika.com/wp-content/uploads/2015/10/branding.jpg)
Antara Communication Materials