I have always been interested in the patterns that electric transmission wires create and the way they connect. They are just everywhere! I decided to brand them Veins… Veins of the City. I didn’t see them only as communication lines or something that connects but also as a reflection of our everyday lives. Veins branding was done for a course at Srishti Institute of Art, Design and Technology.
Veins visual identity is not just a logo. It includes a set of different visual elements that succeeds in imparting the brand a distinctive as well as unique look and feel. These elements when used appropriately helps in instantly recognizing the brand. Photography has been primarily used in this project.
Veins Logo
POSTCARDS
A set of 8 postcards were designed.
![Postcard | 1](https://nandinibhotika.com/wp-content/uploads/2015/02/91.jpg)
Postcard | 1
![Postcard | 2](https://nandinibhotika.com/wp-content/uploads/2015/02/101.jpg)
Postcard | 2
![Postcard | 3](https://nandinibhotika.com/wp-content/uploads/2015/02/112.jpg)
Postcard | 3
![Postcard | 4](https://nandinibhotika.com/wp-content/uploads/2015/02/121.jpg)
Postcard | 4
![Veins Postcards](https://nandinibhotika.com/wp-content/uploads/2015/02/131.jpg)
Postcard Set
A2 POSTERS:
![Veins Poster](https://nandinibhotika.com/wp-content/uploads/2015/02/141.jpg)
Poster | 1
![Veins Poster](https://nandinibhotika.com/wp-content/uploads/2015/02/151.jpg)
Poster | 2
![Veins Poster](https://nandinibhotika.com/wp-content/uploads/2015/02/161.jpg)
Poster | 3
NOTEBOOK:
LAMP:
![Veins](https://nandinibhotika.com/wp-content/uploads/2015/02/19-10.jpg)
Veins