I have always been interested in the patterns that electric transmission wires create and the way they connect. They are just everywhere! I decided to brand them Veins… Veins of the City. I didn’t see them only as communication lines or something that connects but also as a reflection of our everyday lives. Veins branding was done for a course at Srishti Institute of Art, Design and Technology.
Veins visual identity is not just a logo. It includes a set of different visual elements that succeeds in imparting the brand a distinctive as well as unique look and feel. These elements when used appropriately helps in instantly recognizing the brand. Photography has been primarily used in this project.
Veins Logo
Branding Manual
POSTCARDS
A set of 8 postcards were designed.
Postcard | 1
Postcard | 2
Postcard | 3
Postcard | 4
Postcard Set
A2 POSTERS:
Poster | 1
Poster | 2
Poster | 3
NOTEBOOK:
LAMP:
Veins
