This series of 6 mixed media illustrations have been made for Puppy’s Ice cream (Madurai), during a month long internship with VIAMEDIA (Coimbatore) under the guidance of Archana Devdas. A combination of lively watercolors and bold digital elements have been used to capture the mood and taste of the wide product range. Keeping “Love in every scoop” in mind, the products were personified, along with some humor and the characters were made relatable. The over-arching theme of love, celebration and fun is strongly present in all the frames. These artworks are designed to not only tempt the customers but can also serve as a conversation starter. Typography has been used playfully and interestingly to compliment the illustrations. The color palette for each frame has been carefully and thoughtfully picked to not only make it visually appealing but to also tempt one’s taste buds.
The fluidity and versatility of watercolors makes it uniquely suited to capturing different moods. Watercolors are full of life and very colorful. It not only adds a sense of artistry to a space but also makes it feel warm and homely. As application of watercolors is a hand crafted technique, it is very personal. The frames are thus created using watercolors as a primary medium with few digital elements to fit perfectly with our modern world. These frames are designed to transform the complete experience of a space by adding beauty and life.